Freebird Journal
Hello, this is where we give insights into the marketing and communications world. We want to help you breakdown the complexities of branding and business marketing and give you the knowledge and tools to increase your brand visibility. Stay tuned and subscribe to our newsletter so you don't miss a blog.
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How AI Can Shape Your Brand Voice in Marketing: A Balanced Approach While working with a client, we attempted eagerly to create a true and authentic voice for their organization. We just could never quiet get their true voice and it always felt robotic, inauthentic, and forced… not to mention overly wordy. We were utilizing […]
Have you been caught up in that festive feeling yet? We’re entering the familiar time of year full of home-baked cookies, glittering ornaments, soft Christmas carols, and gatherings with loved ones. With the typical chaos that comes with this season, it is important to pause and spend time with those you hold most dear. Prioritize […]
You might be sitting there asking yourself, “why would I spend the time on email marketing in a world focused on social media?” I’ll let you in on a little secret – things happen in the world of social media! Pages get hacked, blocked, or deleted altogether. This is why having an email list can […]
Do you lead or work for a non-profit? Let’s talk about the superpower you need to tap into: Public Relations! PR, or public relations, isn’t just for big corporations – it is an important asset and will help make an impact on your mission. Nonprofits exist to serve people and their communities in positive and […]
Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]
Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]
How AI Can Shape Your Brand Voice in Marketing: A Balanced Approach While working with a client, we attempted eagerly to create a true and authentic voice for their organization. We just could never quiet get their true voice and it always felt robotic, inauthentic, and forced… not to mention overly wordy. We were utilizing […]
Have you been caught up in that festive feeling yet? We’re entering the familiar time of year full of home-baked cookies, glittering ornaments, soft Christmas carols, and gatherings with loved ones. With the typical chaos that comes with this season, it is important to pause and spend time with those you hold most dear. Prioritize […]
Do you lead or work for a non-profit? Let’s talk about the superpower you need to tap into: Public Relations! PR, or public relations, isn’t just for big corporations – it is an important asset and will help make an impact on your mission. Nonprofits exist to serve people and their communities in positive and […]
Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]
Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]
Ready to turn up the heat on your marketing this summer? It’s the season of beach days, family adventures, and evening bonfires – the perfect time to engage your audience with fresh strategies. Summer can present an unusually busy season for many professionals. Maybe you are hosting multiple events and promotions, or maybe you’re just […]
Unless you have been living under a rock, you have noticed billboards plastered in hot pink, Instagram stories filled with witty threads, and fans covered in Taylor Swift merchandise. Creators and business owners alike can appreciate the marketing campaigns taking the marketing world by store in 2023. Beyond appreciation, it is important to ask what […]
Are hashtags dead?! We get this question all the time from clients! The answer is a strong NO. Hashtags are thriving on Instagram. In many instances, when done properly, you can get 50-80% more reach when adding hashtags and caption keywords. Instagram is a search engine much like Google. When people are searching for your […]
Social media = endless doom scrolling. This means there is a constant stream of content uploaded to the web by the minute. The pressure is real to stand out in the content sea and to reach your audience, connect authentically, and grow your business. An important tactic to make every post content is establishing your […]
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