Freebird Journal

Hello, this is where we give insights into the marketing and communications world. We want to help you breakdown the complexities of branding and business marketing and give you the knowledge and tools to increase your brand visibility. Stay tuned and subscribe to our newsletter so you don't miss a blog.

Welcome TO THE

Open Post

Is Social Media Worth the Time and Investment?

Social Media

Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]

Open Post

10 Tools We Use as a Digital Marketing Agency

Business

Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]

Open Post

10 Quick Tips to Boost Your Summer Marketing

Marketing

Ready to turn up the heat on your marketing this summer? It’s the season of beach days, family adventures, and evening bonfires – the perfect time to engage your audience with fresh strategies. Summer can present an unusually busy season for many professionals. Maybe you are hosting multiple events and promotions, or maybe you’re just […]

Open Post

Be Inspired by These 5 Trending Marketing Campaigns

Marketing

Unless you have been living under a rock, you have noticed billboards plastered in hot pink, Instagram stories filled with witty threads, and fans covered in Taylor Swift merchandise. Creators and business owners alike can appreciate the marketing campaigns taking the marketing world by store in 2023. Beyond appreciation, it is important to ask what […]

Open Post

The Ultimate Guide to Hashtag Categories

Social Media

Are hashtags dead?! We get this question all the time from clients! The answer is a strong NO. Hashtags are thriving on Instagram. In many instances, when done properly, you can get 50-80% more reach when adding hashtags and caption keywords. Instagram is a search engine much like Google. When people are searching for your […]

Open Post

What are Content Pillars and Why Do I Need Them?

Social Media

Social media = endless doom scrolling. This means there is a constant stream of content uploaded to the web by the minute. The pressure is real to stand out in the content sea and to reach your audience, connect authentically, and grow your business. An important tactic to make every post content is establishing your […]

When it comes to a website, it is not IF you should have a website; it’s WHERE you should have it. Every business, in today’s digital climate, needs to have a website regardless of its industry. At the bare minimum, they should have a landing page with their information and a way to contact them. […]

Benjamin Franklin said, “The best investment is in the tools of one’s own trade.” For business owners and entrepreneurs alike, that can encompass a host of things. But our topic for today is a brand kit, one tool of the trade that is vital for all organizations. Before I can convince you that a brand […]

Social media is an excellent and effective business tool. It gives any business the opportunity to expand its reach and engage with customers without costing a dime. However, effective social media will require some planning and strategizing.  The first step to a successful social media strategy is choosing the right platform for your business. Do […]

For more of our work, resources and client stories, join us on Instagram

follow along

@freebirdcommunications