5 Things You Should Be Doing on Social Media during the Holidays

December 15, 2023

Filed in: Social Media

Have you been caught up in that festive feeling yet? We’re entering the familiar time of year full of home-baked cookies, glittering ornaments, soft Christmas carols, and gatherings with loved ones. 

With the typical chaos that comes with this season, it is important to pause and spend time with those you hold most dear. Prioritize your time and leave behind the things that aren’t worth it! 

If you’re a business owner or creative, your social media platform is likely among those top priorities. For business owners like you, the holiday is a golden opportunity to connect with your audience, share the joy, and boost your business. Why? Because it’s that time of the year when everyone eagerly searches for the perfect gifts, festive experiences, and holiday treats. Your business could be just what they’re looking for!

Keep reading for five things you should be doing on social media during the holidays! We’ll help you get through that holiday rush with flying colors.

1. Optimize Your Account

To start things out, create content that reflects the warmth and cheer of the holidays! This is a happy time for many, so don’t gloss over it. Get outside of your usual groove by incorporating Christmas colors and images, holiday movie references, or festive activities into your content plan!! 

Your audience members will be excited to see you joining in the festivities, and some holiday cheer might catch their eye more than the everyday content. As you’re completing your seasonal refresh, make sure your account is up-to-date. Look over your bio, links, and highlights for best results!

2. Hype Your People

Yes, you read that right! Make SURE your people are excited and intrigued by establishing a strong presence throughout the holidays. Show up online, even when you’re tempted to skip a few days.

Add to their excitement with your own unique sense of holiday cheer. This is a great time for interactive content like story polls, live videos, gift guides, and more!

3. Release Your Special Offer

Timing is everything, especially during the holidays! Plan ahead so that you can release your special holiday offer early in the holiday season, especially if you want people to shop at your business for Christmas!

Join in on special days like Black Friday or Shop Small Saturday with a deal of your own. Or like many successful businesses, you could launch your holiday deal as the clock strikes midnight!! Details like this add that little touch of magic to your holiday business endeavors!

4. Schedule for Auto-Post

You no doubt want to take time off and celebrate with family. Plus, no one can deny that the holidays are a busy time. With that said, schedule your posts!

Make sure your posts are scheduled a little further out than normal, because you never know what the holidays might bring. This ensures that your content is consistently shared during the busy holiday season. 

5. Take a Break

Hopefully this one is a no-brainer, but even as a business owner, you need a break! And what better time than during the holidays? Recharge your batteries and replenish your creativity through some festive time spent with loved ones. 

Plan ahead and schedule some time off during the holiday season so that you can come back refreshed and ready to tackle the new year.⁠

Bonus: Connect with your Customers!

Consider what motivates your audience to make a purchase or avail of your service. Showcase the unique value and care your business brings, and let your customers know how much you appreciate them.⁠ 

Many business owners take this time to hold a giveaway or special sale to show their thanks. Others create a special content series. Consider what you can do to connect with your customers!

Are you ready to take on the holiday season? We hope these tips will help spruce up your holiday strategy! If you’re looking for more in-depth, professional assistance with your social media, contact Freebird at the button below. Between our personalized social media strategies and hand crafted graphics, we will help give your brand wings to soar!

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