Freebird Journal

Hello, this is where we give insights into the marketing and communications world. We want to help you breakdown the complexities of branding and business marketing and give you the knowledge and tools to increase your brand visibility. Stay tuned and subscribe to our newsletter so you don't miss a blog.

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Is Social Media Worth the Time and Investment?

Social Media

Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]

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10 Tools We Use as a Digital Marketing Agency

Business

Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]

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10 Quick Tips to Boost Your Summer Marketing

Marketing

Ready to turn up the heat on your marketing this summer? It’s the season of beach days, family adventures, and evening bonfires – the perfect time to engage your audience with fresh strategies. Summer can present an unusually busy season for many professionals. Maybe you are hosting multiple events and promotions, or maybe you’re just […]

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Be Inspired by These 5 Trending Marketing Campaigns

Marketing

Unless you have been living under a rock, you have noticed billboards plastered in hot pink, Instagram stories filled with witty threads, and fans covered in Taylor Swift merchandise. Creators and business owners alike can appreciate the marketing campaigns taking the marketing world by store in 2023. Beyond appreciation, it is important to ask what […]

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The Ultimate Guide to Hashtag Categories

Social Media

Are hashtags dead?! We get this question all the time from clients! The answer is a strong NO. Hashtags are thriving on Instagram. In many instances, when done properly, you can get 50-80% more reach when adding hashtags and caption keywords. Instagram is a search engine much like Google. When people are searching for your […]

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What are Content Pillars and Why Do I Need Them?

Social Media

Social media = endless doom scrolling. This means there is a constant stream of content uploaded to the web by the minute. The pressure is real to stand out in the content sea and to reach your audience, connect authentically, and grow your business. An important tactic to make every post content is establishing your […]

Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]

Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]

Ready to turn up the heat on your marketing this summer? It’s the season of beach days, family adventures, and evening bonfires – the perfect time to engage your audience with fresh strategies. Summer can present an unusually busy season for many professionals. Maybe you are hosting multiple events and promotions, or maybe you’re just […]

Unless you have been living under a rock, you have noticed billboards plastered in hot pink, Instagram stories filled with witty threads, and fans covered in Taylor Swift merchandise. Creators and business owners alike can appreciate the marketing campaigns taking the marketing world by store in 2023. Beyond appreciation, it is important to ask what […]

Are hashtags dead?! We get this question all the time from clients! The answer is a strong NO. Hashtags are thriving on Instagram. In many instances, when done properly, you can get 50-80% more reach when adding hashtags and caption keywords. Instagram is a search engine much like Google. When people are searching for your […]

Social media = endless doom scrolling. This means there is a constant stream of content uploaded to the web by the minute. The pressure is real to stand out in the content sea and to reach your audience, connect authentically, and grow your business. An important tactic to make every post content is establishing your […]

No matter the size of your business, brand voice is key. This is what sets you apart from competitors and lets your audience know who you are. Understanding your brand voice is going to make or break your brand impact! To put it simply, brand voice is your business’ personality. It determines the tone and […]

As a small business owner, you have a lot to juggle. You are wearing all the hats and are building a legacy for yourself with the weight of an ever growing task list. It is so easy to get lost in the daily to-do and as you scale larger, it only gets more complicated. With […]

If you’re here, I am sure you know the importance of Instagram for your business. Consumers spend more time online than ever, and Instagram is a top platform for creating those targeted consumer relations. With approximately 1.2 billion users, Instagram is an ideal platform for many businesses that want to share visuals and written content. […]

Welcome! It is so lovely to have you in my corner of the internet. Get ready to dive into the world of marketing on my blog. The purpose of this blog is to provide you with quality marketing, social media, and communications knowledge that will equip you to enter the digital world with confidence and […]

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