Freebird Journal
Hello, this is where we give insights into the marketing and communications world. We want to help you breakdown the complexities of branding and business marketing and give you the knowledge and tools to increase your brand visibility. Stay tuned and subscribe to our newsletter so you don't miss a blog.
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How AI Can Shape Your Brand Voice in Marketing: A Balanced Approach While working with a client, we attempted eagerly to create a true and authentic voice for their organization. We just could never quiet get their true voice and it always felt robotic, inauthentic, and forced… not to mention overly wordy. We were utilizing […]
Have you been caught up in that festive feeling yet? We’re entering the familiar time of year full of home-baked cookies, glittering ornaments, soft Christmas carols, and gatherings with loved ones. With the typical chaos that comes with this season, it is important to pause and spend time with those you hold most dear. Prioritize […]
You might be sitting there asking yourself, “why would I spend the time on email marketing in a world focused on social media?” I’ll let you in on a little secret – things happen in the world of social media! Pages get hacked, blocked, or deleted altogether. This is why having an email list can […]
Do you lead or work for a non-profit? Let’s talk about the superpower you need to tap into: Public Relations! PR, or public relations, isn’t just for big corporations – it is an important asset and will help make an impact on your mission. Nonprofits exist to serve people and their communities in positive and […]
Many consider social media a necessity in the business world today. Whether you run a business or a blogging platform, sell a service or a product – social media can reach your key audience. However, social media management consumes a lot of time, especially if you are developing thorough strategies. That leads to the question… […]
Ever wonder what tools we use as a digital marketing agency? Today, we’re sharing the list of digital tools we use on a daily basis, and honestly, we can’t imagine life without them! To help you out, we’ve assembled what we consider the best of the best digital marketing tools. These platforms help us with […]
No matter the size of your business, brand voice is key. This is what sets you apart from competitors and lets your audience know who you are. Understanding your brand voice is going to make or break your brand impact! To put it simply, brand voice is your business’ personality. It determines the tone and […]
If you’re here, I am sure you know the importance of Instagram for your business. Consumers spend more time online than ever, and Instagram is a top platform for creating those targeted consumer relations. With approximately 1.2 billion users, Instagram is an ideal platform for many businesses that want to share visuals and written content. […]
Welcome! It is so lovely to have you in my corner of the internet. Get ready to dive into the world of marketing on my blog. The purpose of this blog is to provide you with quality marketing, social media, and communications knowledge that will equip you to enter the digital world with confidence and […]
When it comes to a website, it is not IF you should have a website; it’s WHERE you should have it. Every business, in today’s digital climate, needs to have a website regardless of its industry. At the bare minimum, they should have a landing page with their information and a way to contact them. […]
Benjamin Franklin said, “The best investment is in the tools of one’s own trade.” For business owners and entrepreneurs alike, that can encompass a host of things. But our topic for today is a brand kit, one tool of the trade that is vital for all organizations. Before I can convince you that a brand […]
Social media is an excellent and effective business tool. It gives any business the opportunity to expand its reach and engage with customers without costing a dime. However, effective social media will require some planning and strategizing. The first step to a successful social media strategy is choosing the right platform for your business. Do […]
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