No matter the size of your business, brand voice is key. This is what sets you apart from competitors and lets your audience know who you are. Understanding your brand voice is going to make or break your brand impact! To put it simply, brand voice is your business’ personality. It determines the tone and […]
If you’re here, I am sure you know the importance of Instagram for your business. Consumers spend more time online than ever, and Instagram is a top platform for creating those targeted consumer relations. With approximately 1.2 billion users, Instagram is an ideal platform for many businesses that want to share visuals and written content. […]
Welcome! It is so lovely to have you in my corner of the internet. Get ready to dive into the world of marketing on my blog. The purpose of this blog is to provide you with quality marketing, social media, and communications knowledge that will equip you to enter the digital world with confidence and […]
When it comes to a website, it is not IF you should have a website; it’s WHERE you should have it. Every business, in today’s digital climate, needs to have a website regardless of its industry. At the bare minimum, they should have a landing page with their information and a way to contact them. […]
Benjamin Franklin said, “The best investment is in the tools of one’s own trade.” For business owners and entrepreneurs alike, that can encompass a host of things. But our topic for today is a brand kit, one tool of the trade that is vital for all organizations. Before I can convince you that a brand […]
Social media is an excellent and effective business tool. It gives any business the opportunity to expand its reach and engage with customers without costing a dime. However, effective social media will require some planning and strategizing. The first step to a successful social media strategy is choosing the right platform for your business. Do […]
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